Reverse Riots
This article is pending translation.
Remember those riots in London last year? It seems that young people are blamed for them, where a 2,000-strong poll conducted by YouGov saw almost two thirds believing that young people where to blame, pushing other things like social media and the Government into second and third place respectively.
And since the riots, more than three quarters of Brits believe that those who fall in the 14 - 25 age group have the worst reputation of any in the UK. According to research from vInspired, at least.
But even then, over a third of young people have volunteered in their community within the last year, which is the highest amount of any age group.
To try to stop these bad vibes and to restore the image of the British youth, vInspired is launching this thing called Reverse Riots, which is the first "Do Something" campaign. It is backed by celebrities such as Paloma Faith, Sam Faiers, The Wombats and Plan B, and using the power of social media to encourage people to make a statement about the positive contribution they make to society.
The celebrities have also said they'll change their social media profile pictures on the anniversary of the London Riots and to support the campaign. Imagine that, being the face of Paloma Faith for a day.
It seems that the initiative is so popular that the website for Reverse Riots crashed earlier. But, they are looking for pictures.
If you're interested, they are looking for pictures of people holding a piece of paper with the hashtag #ReverseRiots and a positive message explaining how you contribute to society. And when that's done, send it over to @DoSomethingUK using the hashtag #ReverseRiots, or by email on reverseriots@vinspired.com if a 140-character limit doesn't adhere to your needs. The pictures will be uploaded to the website as soon as possible.
vInspired, which is a leading UK youth volunteering organisation, has brought the Do Something movement from the US (where it has been rather successful) to the UK, to be an online and social media initiative that will show that the youth of Britain can be a collective force for good.
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